SCAD Partners with Comcast to Create ‘Campus of the Future’
Students at Savannah and Atlanta locations now able to enjoy free, live television
on any mobile device virtually anywhere on campus
Atlanta and Savannah (April 19, 2016) – Comcast announced today the launch of Xfinity On Campus, a service that lets students who live on campus at the Savannah College of Art and Design (SCAD) watch live TV and On Demand content on their IP-enabled devices, including laptops, tablets and smartphones. The service, which is included with room and board for students living in all SCAD residences, is now available for use at their convenience anywhere on campus.
Xfinity On Campus offers approximately 80 live cable channels including every major broadcast network, as well as channels like AMC, Bravo, Comedy Central, ESPN, FX and MTV. The service also includes access to thousands of current season TV shows and hit movies via Xfinity On Demand. While off campus, students can use their university credentials to authenticate and access online programming that’s part of their subscription via TV Everywhere websites and apps such as WatchESPN and FXNOW.
Millennials are the largest generation in the U.S. and are watching more TV on computers, tablets and smartphones than ever before. At the same time, 106 million Americans watch TV online today, and that number is expected to grow to 145 million by 2017.
“We are thrilled to bring Xfinity On Campus to the Savannah College of Art and Design,” said Kerry McKelvey, VP of Sales and Marketing for Comcast. “The millennial consumer increasingly enjoys their live content on the go, and at their convenience, so today’s announcement will be a welcome addition to the student experience.”
Xfinity On Campus customers can also upgrade to a selection of premium channels, including HBO, Showtime, and STARZ, as well as the Sports Entertainment Package, which includes popular channels like ESPN Goal Line.
Powered by Comcast’s cloud-based X1 Entertainment Operating System, Xfinity On Campus provides an opportunity to introduce a younger generation to the company’s next-generation video product. X1 delivers an immersive and personalized entertainment experience across all devices in an interface that is sleek, intuitive and makes search and discovery of content easier than ever.