Comcast Surprises Big Brothers Big Sisters of Metro Atlanta Youth with Laptops

In a powerful display of corporate generosity and community impact, Comcast surprised 39 young people from Big Brothers Big Sisters of Metro Atlanta (BBBSMA) with brand-new laptops at an end-of-school celebration held Monday, May 19 at The Battery Atlanta.

What began as a festive afternoon of games, music, and prizes turned into an unforgettable moment when Comcast leaders surprised every child in attendance with the gift of a brand-new laptop—part of a broader commitment to support Little Brothers and Little Sisters in BBBSMA’s Cobb, Cherokee, Douglas, and Paulding (CCDP) region.

“This was more than a giveaway—it was a statement,” said Pierre Gaither, Chief Operating Officer of BBBSMA. “It was a moment that said, ‘We see you. We believe in you. Your potential deserves investment.’ Our partnership with Comcast is a great example of what’s possible when we come together to support the next generation.”

The surprise was part of Comcast’s Project UP, a $1 billion initiative to connect people to the internet, create digital opportunity, and build a future of unlimited possibilities. For many of the youth served by BBBSMA, access to reliable technology is a barrier to academic success. Comcast’s gift represents a direct investment in their futures.

“Technology and digital access are essential for educational success and supporting organizations like Big Brothers Big Sisters of Metro Atlanta is another way that Comcast invests in the future of our community,” said Mike McArdle, Senior Vice President, Big South Region, Comcast. “By providing laptops, we are fostering digital literacy and helping to bridge the digital divide, empowering children to reach their full potential.” Comcast executives Mike McArdle and Melinda Little, along with BBBSMA leadership and local school partners, were on-site to hand-deliver the laptops and celebrate with families.

“Thanks to Comcast, our Littles are heading into the summer with the tools they need to stay connected, keep learning, and dream big,” said Megan Arthur, BBBSMA Director of Corporate & Community Relations.

Nearly 100 guests attended the event, including BBBSMA mentors and mentees, families, school leaders, and community supporters.

To learn more about how Comcast is creating digital opportunities in Georgia, click here and here.